LYNOTT case study: social media, customer service and AI for an Irish jewellery brand
THE BRAND we run every day.
LYNOTT is an Irish jewellery brand selling online, in its own stores and through department-store concessions. Rasberri runs its social media and creator partnerships, looks after its customers, and built the AI-powered stock system it runs on. Everything we offer clients, we use on LYNOTT first.
SOCIAL MEDIA and creators.
PLATFORM-NATIVE CONTENT
A steady flow of Reels, carousels and TikToks made for each platform, not one post copied across all of them. The work is planned, shot, posted and managed in-house.
14.7M Instagram views so far this year, up 69%. 249K Facebook views in the last 30 days alone.
CREATOR PARTNERSHIPS
Creators chosen for fit, briefed properly and given room to make it their own. We've partnered with Megan Forte Clarke, Lauren Whelan, Rachel Gorry, Charleen Murphy and Katja Mia. In 2026, creator Reels were LYNOTT's three most-viewed Instagram posts.
Megan Forte Clarke's LYNOTT Reel reached 344K views, and her giveaway drew over 2,000 comments.
SHAREABLE POSTS
Content people send to friends, not just like. Shares bring in new people at no cost.
"When life sends you a LYNOTT girl" reached 122K views and was shared 1,563 times.
LAUNCHES DRIVEN BY SOCIAL
Ireland's first Jewellery Kilo Sale, launched in Dublin and then Cork, was announced and sold almost entirely through social and creators.
The creator launch Reel reached 260K views. The announcement post was shared 506 times.
TIKTOK
Short, fast videos built around product moments people want to watch, from fingerprint engraving to everyday stacking.
32K followers and 588K likes. Top video: 844K views.
COMMUNITY
Comments and DMs answered in the LYNOTT voice, so social works as a shop window and a help desk at the same time.
SEE SOCIAL & MARKETING →CUSTOMER SERVICE that protects the brand.
EVERY CHANNEL, ONE VOICE
48 hrs → same day
Instagram and TikTok DMs, comments, email, live chat and reviews handled by real people who know the products and write like LYNOTT.
REVIEWS AND REPUTATION
Reviews checked every day, negative ones answered and unhappy customers followed up and turned around where we can.
Trustpilot 4.3 "Excellent" from 163 reviews, 78% five-star, with 85% of negative reviews answered.
WHAT WE CHANGED
- Set up Zendesk, so every DM, email and chat lands in one inbox and nothing gets missed
- Cut reply times from 48 hours to same day
- Fewer wrong orders, by catching engraving, sizing and address issues before dispatch
- Set up and manage Trustpilot, replying to 85% of negative reviews
- Customer questions fed back into product pages, FAQs and delivery messaging
AI INTEGRATION we built Seilfi.
LYNOTT's stock used to run on a patchwork of spreadsheets and scripts that broke. So we built our own system, Seilfi™, and now run every location on it. It is the clearest example of what we mean by practical AI: it saves real hours every week and makes the numbers right.
- WEIGH, DON'T COUNT
Stock-takes by weight instead of counting tiny pieces one by one, turned into exact unit counts automatically.
- ONE LIVE VIEW OF STOCK
Warehouse, stores, department-store concessions and UK fulfilment kept in sync with Shopify: 14 locations and 181,000 units.
- AUTOMATIC STORE TRANSFERS
Weekly transfers worked out from what each store sells, with warehouse pick lists sorted by bin location.
- CONCESSION SALES PULLED IN DAILY
Sales reports from concession partners are read automatically each morning, so stock is right without anyone retyping it.
- PROBLEMS FOUND EARLY
Seilfi flags duplicate barcodes, negative stock and missing weights so they are fixed at the source.
- RETURNS BACK ON SALE
Stock sent back to the warehouse goes back online the moment it is checked in.
"LYNOTT is where we test everything. Every post, every customer reply and every system we build for clients has already been run on our own brand first. So when we tell a founder something works, it's because we've seen it work."
LAUREN McDONALD · FOUNDER, LYNOTT AND RASBERRI GROUPWANT THIS for your brand?
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