A FRACTIONAL E-COMMERCE MANAGER for growing brands.
Senior e-commerce leadership, part-time. We run your online store like it is our own: trading, merchandising, marketing calendar, customer experience, reporting and the systems behind it, for a fraction of the cost of a full-time hire.
THE WHOLE STORE, run properly.
TRADING & REPORTING
Weekly trading reviews, sales and margin reporting, and the numbers that tell you what to do next.
MERCHANDISING
Collections, product pages, launches and homepage planning that make the right products easy to buy.
MARKETING CALENDAR
Campaigns, email, social and promotions planned together, so every channel pushes the same story.
SEE SOCIAL & MARKETING →STOCK & OPERATIONS
Stock levels, replenishment, fulfilment and returns kept in check, with the right systems behind them.
CUSTOMER EXPERIENCE
Reviews, service levels and the post-purchase journey, so customers come back.
SEE CUSTOMER SERVICE →APPS & SYSTEMS
Your Shopify apps, integrations and automations audited, tidied and improved.
SEE AI INTEGRATION →SENIOR EXPERIENCE, without the full-time hire.
Most growing brands reach a point where the founder is doing everything and the online store needs a proper owner, but a full-time senior e-commerce manager is a big cost and a long search.
A fractional e-commerce manager gives you that experience a few days a month. You get a plan, someone accountable for the numbers, and a connected team behind them for content, customer service, AI and web, which a single hire cannot give you.
We built and run LYNOTT, an Irish jewellery brand selling online and in stores, and built Seilfi, an inventory system for Shopify retailers. Trading, stock, launches, customer service and reporting are things we do for ourselves every week.
- Ideal for brands outgrowing the founder-does-everything stage
- Flexible monthly support that scales up for peaks and launches
- Works alongside your team, your agency or on its own
- Plain-English reporting you can actually act on
FROM AUDIT to a store that runs itself.
- 01HEALTH CHECK
A free 30-minute look at your store, numbers and biggest gaps.
- 02AUDIT
A deeper review of trading, site, stock, marketing and systems.
- 0390-DAY PLAN
Clear priorities, owners and targets for the next quarter.
- 04RUN
We lead the store day to day alongside your team.
- 05REVIEW
Monthly results, what worked and what we change next.
READY FOR SOMEONE to own the store?
Tell us where your online business is now. We will show you what a fractional e-commerce manager would focus on first.
BOOK A FREE BRAND HEALTH CHECKFREE · 30 MINUTES · NO OBLIGATION
QUESTIONS, answered.
What is a fractional e-commerce manager?
A senior e-commerce lead who works with your brand part-time, usually a set number of days a month. They own the online store, the trading numbers and the plan, without the cost of a full-time senior hire.
Is a fractional e-commerce manager right for my brand?
It usually suits brands with an established online store where the founder is still doing everything, or where an agency handles one channel but nobody owns the whole picture. A free brand health check is the quickest way to find out.
Do you work with Shopify stores?
Yes. Most of the brands we work with sell on Shopify, and we run our own brand on it. Where a store needs new features, apps or a rebuild, our Shopify consultancy team handles it.
Do you only work with brands in Ireland?
We are based in Dublin and work with brands across Ireland and the UK. Most of the work runs remotely, with in-person sessions where they help.
How is this different from hiring an agency?
An agency usually runs one channel, such as ads or social. A fractional e-commerce manager owns the whole store and the numbers, and at Rasberri is backed by a connected team for marketing, customer service, AI and web.
How much does a fractional e-commerce manager cost?
Support is priced monthly by the number of days you need. After your free brand health check we will recommend a level of support and give you a clear monthly quote.